Privacy Policy (UK)

This Privacy Policy explains how Dartly (“we”, “us”) collects and uses your personal data when you visit our website or contact us. We operate in the United Kingdom and comply with the UK GDPR and the Data Protection Act 2018, and (where applicable) the Privacy and Electronic Communications Regulations (PECR).

Who we are

Dartly is an AI automation agency operated by an individual sole trader in the UK (not yet incorporated). For privacy enquiries, contact: privacy@dartly.ai.

What data we collect

• Contact data (name, email, role, company, website, message).
• Business info (company size, revenue band, project budget, selected services).
• Usage data (pages viewed, device info) via cookies/analytics (only with consent).

How we collect it

• Directly from you (contact/consultation forms).
• Cookies and similar technologies (analytics — only after consent).

Why we use your data (lawful bases)

• To respond to enquiries and provide quotes — legitimate interests / contract.
• To send essential service emails (confirmation, follow-ups) — legitimate interests / contract.
• Analytics to improve our site — consent (disabled until accepted).
• Legal/administrative — legal obligation / legitimate interests.

Third-party processors we use

• Supabase — database/storage and contact form persistence.
• Resend — transactional email delivery (auto-reply, internal notifications).
• Relevance AI — powering knowledge-based agents (if/when used for demos/services).
• Other infrastructure providers (hosting, uptime, error logging) as needed.

We ensure processors only handle data under our instructions and with appropriate safeguards. Some providers may store data outside the UK; where they do, we rely on lawful transfer mechanisms (e.g., UK IDTA/EU SCCs).

Retention

Contact/lead data is kept for up to 24 months from last interaction unless we need it longer for legal reasons. Analytics data follows the retention you select with your tools and consent settings.

Your rights (UK GDPR)

• Access, rectification, erasure, restriction, objection, portability.
• Withdraw consent at any time (for analytics/marketing).
• Complain to the ICO (Information Commissioner’s Office) if you’re unhappy.

To exercise rights, email privacy@dartly.ai. We’ll respond within one month.

Children

Our site and services are not intended for children under 16, and we do not knowingly collect their data.

Changes

We may update this policy. We’ll post any changes here with a new “Last updated” date.